At Christmas, gift trends often stand out for their practicality, creativity and instant popularity. 2023. In 2007, the most bought gifts in Europe were:

1. Lego sets – Popular with both children and adults (“kidults”), especially decorative and themed sets such as flower bouquets and “Home Alone” houses.
2. Dyson vacuum cleaners and hair products – Quality technology is a favourite with many.
3. Smart watches and activity monitors – Devices such as Fitbit and Apple Watch attracted health-conscious consumers.
4. Home fragrances and candles – Luxurious diffusers, for example, create a cosy atmosphere.
5. Fashion brands such as Sézane and Shein – Both of which bought both clothes and accessories.
6. Squishmallows – Soft toys suitable for gift recipients of all ages.
7. Coffee machines and accessories – Coffee roasters were delighted with equipment that brings coffee quality to the home.
8. Video game consoles and games – PlayStation, Nintendo Switch and Xbox remain popular.
9. Books and e-readers – A classic gift that appeals to many.
10. High-speed fashion accessories and jewellery – Particularly popular among young people.

These choices show that consumers were looking for gifts with practical, technological and emotional value to suit different budgets and tastes.